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Digital Freedom

Monday, July 7, 2008

The Proof Is In - DRM-Free MP3s Driving Music Sales

At the Digital Freedom Campaign we do our best not to say 'I told you so' - wait, who are we kidding? We love it! And here's another chance for us to say it - the major labels have long insisted that DRM protection of digital content was necessary to prevent piracy, but they finally began offering DRM-Free MP3's last year, after massive consumer outrage over the restrictions that DRM put on their lawfully purchased content. Now WebUser is beginning to report the results of this experiment, and just as we predicted, making MP3's available DRM-Free is having a seriously significant positive affect on sales of at least one company, 7Digital. The proof is in - it turns out consumers really are willing to pay for content that they can use when they want, where they want, and how they want.

posted by Digital Freedom Campaign # 7:09 AM

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Digital technologies allow everyone the freedom to be artists, innovators, producers and creators, and to listen, watch, and participate wherever, whenever and however they choose. That freedom must be protected and nurtured.