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Tuesday, October 21, 2008

Radiohead's "Its Up To You" Experiment Pays Off

Judgement Day has arrived: The data is in from Radiohead's "name your price" experiment, where the band allowed fans to download their album, "In Rainbows," at a price of their choosing. And just as we predicted, and have always known, most people aren't pirates. If you give them value, and treat them decently, they will pay you. Its no longer theory, its a fact. Below is a summation of the findings:

- In Rainbows has sold three million copies thus far, a figure that includes downloads from Radiohead.com, physical CDs, a deluxe 2-CD/vinyl box set, as well as sales via iTunes and other digital retailers.

- The In Rainbows deluxe edition sold 100,000 copies via Radiohead fan service W.A.S.T.E.

- Radiohead made more money prior to In Rainbows' January 2008 physical release than its total take on 2003's Hail To the Thief.

- The physical release of In Rainbows entered both the US and UK charts at #1 in January, despite having been freely available since October 2007.

- In Rainbows was the first Radiohead album available on iTunes, where it went in at #1 in January, selling 30,000 in its first week.

- In Rainbows also owns the distinction of being the first record widely regarded as album of the year in advance of its actual physical release.

posted by Digital Freedom Campaign # 7:43 AM

Comments: Look out Music Industry... things are about to get even uglier!!! Thank you Radiohead!
# posted by

Dave Skates : October 30, 2008 3:41 PM Post a Comment

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