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Digital Freedom

Thursday, June 19, 2008

The Kin from Car park to YouTube to Army Wives

From the Digital Freedom Campaign: As an example of the new immediacy created by the Internet and digital technologies, The Kin wrote the song "Time" on an airplane in 3 hours on a flight between NYC and LA. When they landed in LA, they recorded the song in a car park and it was up on YouTube thanks to the WebShow.TV on May 1, 2008. Now a mere month and a half later this same song "Time" was featured on the critically acclaimed Lifetime show "Army Wives" on June 15th.

More from the The Kin - The Ambassadors of Music - Our conversation continues as they discuss how they create new opportunities using digital techonology.

Music is digitally free and it is exciting to be a part of this time. It feels like it not only is bringing bands closer to their fans, but the production process is right next to the audience.

So when we write a new song, we get on a video camera and play it in a car park or something and we put it up on YouTube. And literally the time between writing it and listening to instead of being, not what it used to be, a year or a year and a half, it is now that day and we get feedback or people’s response immediately.

It is now more about the relationship with listeners, we have become human to them. Maybe it takes out some of the mystery or sparkle. It takes away the anonymity and the fans feel more like you in a way and they feel closer to you.

In the last six months we have really begun to see the potential of the endless ways you can relate to your fans, we are the Ambassadors of our music. This is the opposite of what you are taught as an Artist going into the music business. Back in the day there was an isolation between the Artists and the audience, a barrier. And so much of what we are doing today is building one fan at a time.

The people who come close and want to buy content from you, they are the lifeblood. You have to throw away the idea that it is not going to be a business. It is about making a living.

There has to be a new way. If you love something, there will be a bunch of fans who will love it too.

Labels: Army Wives, digital freedom, New Media, The Kin, Time, YouTube

posted by Digital Freedom Campaign # 11:36 PM 0 Comments

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Digital technologies allow everyone the freedom to be artists, innovators, producers and creators, and to listen, watch, and participate wherever, whenever and however they choose. That freedom must be protected and nurtured.